In this fast-paced world, everything around us is constantly evolving, from physical activity, diet, and lifestyle to shopping habits and business models. But one constant thing is the belief of people in the power of Ayurveda and herbs for healthy living. Due to the natural ingredients and holistic support for body, mind, and spirit, people are becoming more inclined towards Ayurvedic and herbal products. This shift has increased demand for Ayurvedic and herbal products. However, developing these products from scratch is a challenge for many businesses, as this process is complex, time-consuming, and requires a high cost of investment. Here comes the opportunity for the Ayurvedic manufacturing companies to empower the Ayurvedic brands through private labeling. With private labeling, brands can reduce their burden of manufacturing and introduce their offerings to the market for growth.
Don’t know about private labeling? Worry not!
In this blog, we will discuss the concept of private labeling and how private label manufacturer of ayurvedic & herbal products can empower your business.
What Is Private Labeling?
Private labeling is a brand model where a brand outsources a third-party company to manufacture and package the product for them under their brand name. This allows them to leverage the manufacturing and packaging expertise of third-party private labeling companies, further saving the cost of product production. Many companies in various sectors, including healthcare, supplements, and electronics, opt for this brand model to introduce new products in the market while minimizing production costs.
Under this model, the private labeling company is responsible for manufacturing the product, sourcing ingredients, and often packaging; the brand has complete control over the product packaging, marketing, pricing, etc. This model allows brands to focus on what they are best at, like marketing and customer engagement-related tasks. Private labeling is a quick and cost-effective way for companies to tap into new markets and scale their business without complexities in manufacturing and regulatory compliance.
Why is Private Labeling essential in the Ayurvedic Market?
In the Ayurveda and herbal industries, purity, credibility, and efficacy are the key aspects a brand should adhere to. However, formulating Ayurvedic products from scratch requires substantial research, sourcing, and regulatory approvals. Thus, many ayurvedic brands partner with third-party herbal contract manufacturers or ayurvedic manufacturing companies for product creation.
Growing Demand for Ayurvedic & Herbal Products
With the increasing health concerns, people have become more inclined towards natural remedies and herbal products. The demand for ayurvedic and herbal products is constantly increasing due to the composition of active plant-based ingredients and time-tested health benefits. According to a report by Future Market insights , the Ayurvedic supplement market will be worth US$ 1,831.8 million in 2024. Further, the report revealed that it is growing with a CAGR of 9.9% and will reach approximately US$ 4,708.2 million by 2034. This also reflects positively on shilajit market size, nationally as well as internationally.
The increased prevalence of lifestyle disorders and mental health concerns is further encouraging consumers to choose Ayurvedic products. Through private labeling, the brands can enter the Ayurvedic market with minimum risk and create a brand presence.
Benefits You Can Leverage Through Private Labeling for Your Ayurvedic Brand
Private labeling offers an abundance of benefits to brands that are looking for opportunities to enter the market or scale up their business. Here are some of the benefits you can leverage through private labeling for your brand:
Quick and Easy Market Entry
Private labeling offers quick and easy market entry to Ayurvedic brands as it saves their time on product formulation, testing, and manufacturing. Third-party Ayurvedic manufacturing companies or herbal contract manufacturers have pre-established manufacturing setups. Thus, they offer quick production and packaging of products and allow you to introduce products faster in the market.
Reduced Cost of Research and Development
Developing any Ayurvedic or herbal product requires substantial investment in extensive research and testing. For example, you want to enter the market with Shilajit resin products, which are quite popular in the Ayurvedic industry, without investing time in research and testing to create the perfect formulation. You can partner with a private label Shilajit resin manufacturer that has both expertise and equipment for the immediate production of high-quality Shilajit resin products.
Access to Specialized Expertise
The herbal ingredients require careful handling and proper extraction, as improper methods can affect the ingredient’s potency. The private label manufacturers specialize in Ayurvedic products from ingredient sourcing, extraction of natural content, and preserving nutritional value and potency in the Ayurvedic product. By partnering with specialized experts, you can maintain the authenticity of the herbal product and ensure its quality meets traditional Ayurvedic standards.
Brand Control and Customization
In private labeling, the brand has full control over the product and can customize the products to cater to consumer needs. The brands work collaboratively with Ayurvedic manufacturing companies to tailor formulations and develop unique packaging designs to align the product with the brand goals and market preferences. For example, there are already many popular brands in the market that offer Shilajit resin products, but you can differentiate your brand through sustainable or eco-friendly packaging, offering unique Shilajit resin products for a strong brand identity in the competitive marketplace.
High-Quality Standards and Regulatory Assurance
The private-labeling manufacturers prioritize quality at each production stage, from sourcing, extraction, and manufacturing to product manufacturing. They use ethically harvested ingredients and adhere to best manufacturing practices such as maintaining purity and potency and avoiding synthetic additives. Besides this, they have regulatory certifications for producing Ayurvedic and herbal products. Taking regulatory certifications in the ayurvedic industry is complex, as you need to comply with tons of national and international standards for efficacy, safety, and labeling. Through private labeling, you can leverage the expertise of private labeling companies and launch products without any regulatory hurdles.
Selecting the Right Private Label Manufacturer
Choosing the right private label manufacturer for your brand is important as it can affect the quality, reputation, as well as the success of your Ayurvedic brand. Here are a few things that you should consider while selecting an Ayurvedic manufacturing company:
Expertise in Ayurvedic Principles
When selecting the private label manufacturer, evaluating their knowledge and expertise in Ayurvedic science and practices is important. Always choose manufacturers that have a clear understanding of Ayurvedic principles, ingredient combinations, and traditional formulations. For example, in the production of shilajit resin, experienced shilajit resin manufacturers will know the best sourcing, extraction, processing, and preserving techniques to ensure their efficacy and safety.
High-Quality Standards
Not only in the ayurvedic industry but in each industry, quality is essential for creating a reputed image in the marketplace. It is crucial to choose a manufacturer that follows strict quality assurance practices such as material sourcing, material testing, production oversight, and product consistency. You should choose the manufacturers that have quality certifications like Good Manufacturing Practice (GMP) and ISO, as they show the commitment of the manufacturer towards quality.
Flexibility in Customization
In Ayurvedic product manufacturing, customization is an important aspect, as it allows you to develop a product that aligns with your brand’s unique goal and identity. Select a private label manufacturing company offering flexibility in product formulation, packaging, and branding. For example, suppose you want to add a specific herb or flavor to the shilajit resin or another herb like Ashwagandha to create a formula to meet your vision. In that case, the manufacturer can adapt to it.
Regulatory Compliance and Transparency
In the Ayurvedic market, transparency and regulatory compliance are non-negotiable. The genuine and reliable manufacturers will provide you with detailed information about the ingredient sourcing, production practices, and quality control processes they opt for. Also, ensuring that the manufacturer stays up-to-date with the regulatory standards based on different regions is essential in ensuring your ayurvedic product meets all the necessary legal requirements.
Reliability and Communication
Product labeling is a collaborative task in which both parties—the brand and third-party manufacturer—partner for product manufacturing. Open and reliable communication is a building block for smooth collaboration and building trust. Thus, look for a manufacturer that is transparent, committed, and responsive.
Why Choose Aveda Ayur As A Private Label Partner?
Aveda Ayur is a leading Indian manufacturing company that manufactures and sells Ayurvedic and herbal products. The company’s main mission is to promote health and harmony by integrating ancient Ayurvedic wisdom with modern science. For brands looking for an opportunity to enter the Ayurvedic market or expand their business, Aveda Ayure provides a solid foundation as a private label partner to help you build your brand on quality, authenticity, and customization.
Here are some of the reasons why you should choose Aveda Ayur as your private-label partner:
Industry Expertise
With years of expertise, Aveda Ayur has mastered the art of combining ancient Ayurvedic principles with modern sciences to create herbal formulations to support your holistic well-being. The company started with just 11 herbal formulations, and today it has crafted over 100 Ayurvedic products. This indicates the commitment and dedication of the company in research and development for curating effective products while maintaining authenticity.
End-to-End Support
Creating your Ayurvedic product line requires more than just herbal formulation, as it involves manufacturing, packaging, and labeling. Aveda Ayur offers you end-to-end support, from product selection, label customization, and quality assurance to delivery and ongoing support. It collaborates effectively with the brand to bring out unique ideas and customize the product to reflect the brand identity and values.
Commitment to Quality
Aveda Ayur is certified by GMP, ISO, Ayush, FSSAI, etc., to show adherence to strict national and international regulatory standards. The quality of ingredients is ensured from the sourcing to meticulous extraction and product formulation to ensure consistency and potency. Through commitment and dedication, Aveda Ayur has earned the trust and respect of the Ayurvedic community, making it one of the best private labeling companies.
Customization
Aveda Ayur understands the unique needs of your brand and allows you to make customized products to align with your brand goal. This allows brands to create a distinct image in the Ayurvedic market and create products that resonate with the needs of their targeted audience. Also, Aveda Ayur allows brands to choose between different packaging materials, such as eco-friendly and sustainable materials, to help them adhere to eco-friendly norms.
By choosing Aveda Ayur, brands can create Ayurvedic products that align with their business goals and vision, as well as cater to the needs of their target customers.
Ready to Launch Your Ayurvedic Brand? Contact Aveda Ayur Today!
If you’re ready to launch your Ayurvedic product line, partnering with Aveda Ayur is the best choice to begin your journey. Through private labeling with Aveda Ayur, you can launch new products in the Ayurvedic market or expand the product line. From expert formulation to high-quality manufacturing, personalized packaging, and efficient distribution, Aveda Ayur’s private labeling services cater to all your needs.
Whether you want to launch a wellness startup or expand your Ayurvedic product range, Aveda Ayur is your go-to Ayurvedic manufacturing company. Visit the Aveda Ayur website today to schedule a consultation. Connect with us at +91 7743002519 or email sales@avedaayur.com for more information!
